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Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text
Emotional branding speaks to consumers' heart: the case of fashion brands | Fashion and Textiles | Full Text

Change in technology-enabled omnichannel customer experiences in-store
Change in technology-enabled omnichannel customer experiences in-store

Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity
Effects of Hedonism and Utilitarianism in Advertising in E-Business Equity

Exploring green product attributes and their effect on consumer behaviour: A systematic review - ScienceDirect
Exploring green product attributes and their effect on consumer behaviour: A systematic review - ScienceDirect

Master Dissertation in Business Administration HEDONIC CONSUMPTION: HOW DOES SOUND PLEASE CONSUMERS IN SERVICESCAPES
Master Dissertation in Business Administration HEDONIC CONSUMPTION: HOW DOES SOUND PLEASE CONSUMERS IN SERVICESCAPES

LSN : Opinion : The post-Covid consumer: hedonistic or minimalist?
LSN : Opinion : The post-Covid consumer: hedonistic or minimalist?

Shopping Pattern Differences of Physically Active Korean and American University Consumers for Athletic Apparel
Shopping Pattern Differences of Physically Active Korean and American University Consumers for Athletic Apparel

PDF) Understanding consumer perceived value of casual sportswear: An empirical study | Ting Chi - Academia.edu
PDF) Understanding consumer perceived value of casual sportswear: An empirical study | Ting Chi - Academia.edu

Consumers' involvement of online luxury purchases
Consumers' involvement of online luxury purchases

Sustainable Sports Fashion and Consumption | SpringerLink
Sustainable Sports Fashion and Consumption | SpringerLink

Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers | HTML
Sustainability | Free Full-Text | How Does Channel Integration Affect Consumers' Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers | HTML

Frontiers | On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach
Frontiers | On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.
Womenswear well-being warriors: a content analysis of female-targeted activewear brands on Instagram.

2014 Proceedings Charlotte, North Carolina 49
2014 Proceedings Charlotte, North Carolina 49

Exploring the role of values and norms towards consumers' intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR) – topic of research paper in Economics and business. Download scholarly
Exploring the role of values and norms towards consumers' intentions to patronize retail apparel brands engaged in corporate social responsibility (CSR) – topic of research paper in Economics and business. Download scholarly

How Do Human Attitudes and Values Predict Online Marketing Responsiveness? | the Journal of Advertising Research
How Do Human Attitudes and Values Predict Online Marketing Responsiveness? | the Journal of Advertising Research

Study of Consumer Behavior Attributes Towards The Brand Adidas - Assignment 1 | PDF | Consumer Behaviour | Motivation
Study of Consumer Behavior Attributes Towards The Brand Adidas - Assignment 1 | PDF | Consumer Behaviour | Motivation

PDF) Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals | Alessandro M. Peluso and Cesare Amatulli - Academia.edu
PDF) Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals | Alessandro M. Peluso and Cesare Amatulli - Academia.edu

Apparel price indexes: effects of hedonic adjustment
Apparel price indexes: effects of hedonic adjustment

Foods | Free Full-Text | Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire | HTML
Foods | Free Full-Text | Purchase Intention for Organic Food Products in Mexico: The Mediation of Consumer Desire | HTML

Go pop-up_ Effects of temporary retail on product- and brand-related consumer reactions
Go pop-up_ Effects of temporary retail on product- and brand-related consumer reactions

Full article: A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: a fuzzy-set analysis of Generation Y's fast-fashion consumers
Full article: A multi-dimensional view of consumer value to explain socially-responsible consumer behavior: a fuzzy-set analysis of Generation Y's fast-fashion consumers

Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library
Context Effects on Older Consumers' Cognitive Age: The Role of Hedonic versus Utilitarian Goals - Guido - 2014 - Psychology & Marketing - Wiley Online Library

The mediating role of hedonic shopping value in apparel shopping satisfaction
The mediating role of hedonic shopping value in apparel shopping satisfaction

PDF) The effects of contingency factors on perceived values of casual sportswear
PDF) The effects of contingency factors on perceived values of casual sportswear

PDF] Brand personality and brand equity: evidence from the sportswear industry | Semantic Scholar
PDF] Brand personality and brand equity: evidence from the sportswear industry | Semantic Scholar

PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar
PDF] SPORTSWEAR BRAND EQUITY AND MUSLIM CONSUMERS IN MALAYSIA | Semantic Scholar